Wingman

After a fairly successful launch of Wingman’s first product; a cleansing wipe aimed at men, Wingman approached me to help solidify their brand image in preparation of a new range of products. I was given a rough brief, a logo and some background on what kind of image the company wanted. Wingman is set out to be the coolest male toiletries brand aimed at active, adventurous men. At the point when I started to work with Wingman, they were about to launch a range of 3-in-1 shampoo, shave and shower gels which had already been developed to the point of production and were about to be pitched to major UK retailer, Tescos. I had to make sure the brand was developed enough to be taken seriously by the big supermarket chains during initial pitches.

My first task was to create product photography for the bottles that were already in production when I joined the project.

This is a more creative shoot I did which involved dropping the bottles into coloured paint.

Full page magazine advertisement for Mens Health UK.

Full page magazine advertisement.

Montage pattern for marketing use.

The next step was for me to design a new tube for skin care and 3-IN-1 shower, shampoo and shave gel.

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